ACQUA FOR LIFE BLUE. A unique color created with Pantone for Armani.
BRIEF : Each time Acqua di Gio perfume is sold or the Facebook page is liked, Armani save money to bring as many liters as possible of safe drinking water to populations in need.
We needed to find a simple symbol for the cause.
SOLUTION
With Pantone, we created a colour. We used it to print the perfume packaging, the point of sale, the print advertising, and as much as possible.
With Pantone, we created a colour. We used it to print the perfume packaging, the point of sale, the print advertising, and as much as possible.
RESULTS
250,000 extra Facebook fans in the first month alone. We are on target to donate more water than ever before - more than 51 million liters
250,000 extra Facebook fans in the first month alone. We are on target to donate more water than ever before - more than 51 million liters
Agency : Rosapark
Team
CD : Jean-François Sacco, Mathilde Carpentier
Creative : Mark Forgam, Jamie Standen, Beatrix de Gevigney
Graphic Design : Beatrix de Gevigney
